Often, the environment, lifestyle, and work impose stereotypes of the behaviour on us.
We dress to not stand out of the crowd, we go to the places where our friends go, behave as it is expected by others, but often, this is not what we want at all...
Our client is a businessman with serious people around, huge numbers, and hard tasks. But he is a fan of techno and dreamed of having a rave party on his birthday.
We added a bit of theatre and hotness to the process. That evening, all the guests were welcome to get rid of the shyness, rules, habits, and suits and just to have fun.