The organisation of the presentation of the ARIA collection for the VIP clients of the brand.
On April 15, 2021, GUCCI released a new collection ARIA that was presented in a masterpiece video show. The brand celebrated its centenary.
In the anniversary collection, Alessandro Michele encoded the most important moments in the history of the house. The livery suits and the word "Savoy" on the caps refer to the Savoy Hotel in London, where Gucci founder Guccio Gucci started to work as a porter in 1897.
We arranged the presentation of the collection for the VIP clients of the brand in one of the halls of the Khudozhestvenny cinema.
In addition to the show, we invited Vladimir Raevsky, a professional TV and radio anchorman and journalist to give a tour for the guests inside the cinema.